For the 2023 edition of Kalemana Festival, a holistic event that gathers over 2000 people each summer, including teachers, artists, therapists, and wellness enthusiasts, I created the visual concept for the official merchandise.
I designed a pattern of suns, symbolizing energy and serving as an invitation to shine your brightest light, to make yourself, and others, shine. From this vision, I came the claim: “Spread your Light” a simple yet powerful message that accompanied towels, backpacks, and festival signage, turning everyday objects into tools of connection and inspiration.